Ethos

The 7770 is an artisanal fashion brand committed to sustainable and ethical manufacturing practices. We create unique, one-of-a-kind pieces using exclusive end-of line designer fabrics and recycled trimmings.

Every piece is 100% Made in Italy and reflects the rich tradition of Italian fashion, where impeccable tailoring meets timeless design. Each garment is a testament to our commitment to quality and individuality, meticulously crafted to stand the test of time.

Luxury in this context is defined not only by premium materials but by the mastery of techniques passed down through generations, ensuring each piece stands as a testament to our unparalleled dedication to style, comfort, and lasting beauty.